Joe Lasky

Bio - The 'Shortish' Version: Born London 1979. 18 beautiful years later, University in Birmingham, UK. 5 years later, graduated from BIAD with BA(hons) Visual Communication & BTEC (ND) Design for Media. Went 'traveling' with my first Leica M6 camera (Latin America & beyond). Didn't really want to come back. First 'proper job' in posh fashion/lifestyle studio in Primrose Hill, London. By 2003 had the tools I needed & wanted to set up own photography business. Bounced between analogue & digital photography, editorial & studio locations. Bit by bit established myself in London. More exhibitions, shoots, countless location recces, designers, art directors & clients, some nicer than others. Lots of schleping, networking & schmoozing. Big budgets & tiny budgets. Set up a new studio in sunny Barcelona. Conceptualized, designed and built Pura Vida Ecolodge 'ecoluxury' retreat in Costa Rica on the Pacific coast. After many years of working with the big agencies and getting tired of losing all those exaggerated sales commissions we decided to set up our own agency or 'platform' PhotoRag. Currently working out of London, Barcelona & Milan studios. My photography in a nutshell - the crossroads of reportage & lifestyle. The experiences & adventures continue...