Designer and Brand Strategist, Partner at Pentagram
Renowned for his experience in brand strategy and visual identities, John Rushworth has worked for companies across a broad range of sectors including hospitality, luxury goods, finance, property, transport, education and start-ups. He has an in-depth approach to design, working closely with all of his clients to draw out a brand’s key attitudes, which form the basis of graphic solutions that are both strategically focused and visually compelling.
Over the past three decades John has created major projects for Kings College London, Craft’s Council, Krug, Coutts, Ten Trinity Square, One & Only Resorts, Bulgari, World Chess, Dorchester Collection, Armani Hotels, Café Royal, Marbella Club, Great Western Railway, Index Ventures, Canal & River Trust, Rathfinny Estate and Harrods.
John’s fusion of commerce and aesthetics has led him to form long relationships with his clients to support the worldwide management of their brands. These include Polaroid Corporation, The Savoy Group, Bertazzoni and Rocco Forte Hotels.
John graduated from the Preston College of Art and started his career at Conran Design Group before joining Pentagram in 1983. In 1987 he became Pentagram’s first associate and in 1989 was the first employee to be invited to become a partner of the firm.
John is a prominent figure in the design community. He has been member of the Alliance Graphique Internationale (AGI) since 1994 and a Director of the Outset Contemporary Art Fund since 2012. His work has been exhibited worldwide and has received many international awards including a gold medal at the Lahti Poster Biennale and multiple D&AD silver pencils. He has been an external assessor at Falmouth College of Art and the University of Lancashire.