Dominic James is an award-winning commercial photographer and a member of The Association of Photographers (The AOP). He became known through his sport and action photography around the sport of polo, and has been brought in by brands, agencies and individual clients around the world.
Since the global pandemic and lockdown, Dominic has not been able to travel. He has refocussed his work on the horse racing industry and what is called 'Horses in Training'. This new body of work has created an image archive of over 100,000 images documenting the work that goes on behind the scenes. It has created a unique portfolio of work and regenerated his business in a new direction.
His keen creative skills having come from a background of working for a UK national newspaper and owning a successful London-based design agency over his 30-year career. He turned to photography full time in 2010 and applied his expertise and knowledge.
"I've travelled the world to deliver photography for my clients using a multi-skillset that is my passion in life; I'm very fortunate, to be able to do this. But you should know that you have to work incredibly hard to do this, and maintain it."
"The Global Pandemic has forced me to regroup and changed my business model around the horse racing industry and become an expert in the equine world. I've had to learn a whole new language and understanding of how this industry works and what they need. It's taken a lot of hard work, getting up at 4:30 am, and out on the gallops 2-4 times a week in all weathers. This is now paying dividends as I'm commissioned by leading brands within the sport. Well worth the effort!"