Fredrik Clement (born 1972) specializes in sports photography. For the last ten years he has travelled extensively shooting stills and film for worldwide campaigns. Among his many clients are brands such as Adidas, Nike, North Face, BMW and Asics. He is also a regular and renowned contributor to publications such as Men’s Health, Esquire and British cycling journal Rouleur.
For Fredrik sports and photography are parallel beings. His fascination with the world of sports, and how athletes keep striving for perfection, is mirrored in his own perfectionist approach, as well as in the attention to detail in his photography.
“As a photographer, I feel privileged to be able to explore the countless dimensions of sports when you go behind the scenes. When you work as a documentarist, events unfold right in front of you. Images and stories are endless and yet fleeting. It is there – and then it is gone and cannot be reproduced. I enjoy the fragile uncertainty of the moment. That is why I often apply a similar documentarian approach even for commercial shoots where the setting is usually more controlled,” - explains Fredrik.