Design An Advertising Poster

Your use of a lighthouse as a rocket launch pad is literally out of this world. The explosive landscape photo has a complimentary-coloured background for your dynamic ‘Wales’ headline, inside which you’ve cleverly positioned the Welsh red, white and green flag. The strap line underlining your headline is a great piece of copywriting, suggesting that it’s Wales, not space, that is the final frontier.

So many good entries to this challenge were let down by not adhering to the brief:- ONE photo, simple headline and the yardstick of being able to read it from a moving vehicle. No deviation here! Your photo of the snack bar, shot close-up against a background of the product’s ingredients, is straight to the point. The headline shouts ‘Peanuts!’, and your clever, throwaway support line, doesn’t need to elaborate any further. This very professionally designed poster, sticking to the exact requirements of the brief, makes it your payday.

You’ve designed a very powerful tourism poster for Africa. It’s impossible to ignore the lion’s eyes staring directly at you, inviting you to come and visit him personally. Your image shows how easy it can be to get up close to one of Africa’s ‘big five’ animals on a wildlife safari. I can envisage this being one of a set of posters with photos of the buffalo, elephant, leopard and rhinoceros - completing the ‘big five’. The black background offsets your large coloured headline and the same byline font printed in white neatly picks out the white of the lion’s short facial hairs. Your travel publicity poster really is a roaring success.

Your strong image of a traditional Oxo tin, having cubes leaping out like jacks-in-a-box, has no need for additional wording. It’s a powerful reminder that Oxo has been flavouring our food for as long as we can remember. Your poster doesn’t need a headline as it already has one printed on the tin.. The poster fits the genre of text-free advertising without making a meal of it - or, in this case, allowing Oxo to help make a meal of it

Your poster is so professionally put together, it could have been executed [sic], by a top team of advertising agency creatives. The designers, photographers and copywriters, would have been proud of their achievement and confident in having it accepted by their client. The catchy headline slogan, cleverly asks and answers it’s own question. Dead flies scattered around the base are a nice touch, bearing testimony, to the fact that, the product really does do, what it says on the aerosol can.

Your typographic, pasta poster, assembled on a clean white background, can be read from further away than any other entry in this challenge. The decision to use a photo of your creatively crafted headline is brilliant. You say that the words are a pun on ‘Basta Cosi’, but one doesn’t have to be Italian, to understand that the poster is promoting, coloured pasta flavours made by Barilla. It doesn’t matter what the translation is - it’s the visual impact that makes your poster stand out miles ahead of others.

I took an instant shine to this poster the moment I saw it. You’ve expertly vignetted your photo of the polished shoe and shoe shines, to use as a backdrop for your text. The poster says everything it needs to say in your well-positioned still life image. For good measure, and for the sake of continuity, you’ve used the manufacturer’s logo as your headline. This is a well designed, nicely balanced, publicity poster that can only be described in one word - plush!

This is a very well-conceived poster photo utilising your mirrored-self. The silhouetted figure could well be Rex Whistler standing back to admire his finished mural. His name written in a simple sans serif font, is subtly coloured from the artist’s own palette. The use of the BBC TWO logo, in the bottom right hand corner, immediately tells us that this is a poster advertising a forthcoming television programme. The date and time of viewing in the opposite corner balances the typography perfectly. As a sometime poster designer himself, I think Whistler would have approved of your classic image representing his life in art.

You goat to be kidding me, I thought when I saw this entry. One of the strongest and most impactful elements at a designer’s disposal is the use of humour. A funny image will be remembered long after the product advertising campaign is over. Your hilarious VO5 styling gel poster is up there with the best of them. The headline quoting Dr.Seuss fits perfectly alongside your top toupee take. I wonder which came first - the photo or the headline? Whichever it was, yours is the stand out poster!

Your minimalist Perrier poster is so convincing I had to check if their Summer Water Park really did exist It doesn’t. But a water park sponsored by Perrier isn’t a bad idea. What at first glance, looks like a glass being filled with refreshing cold water, turns out to be the top of an infinity pool, with miniature figures enjoying themselves in and around the water’s edge. The inclusion of the Perrier logo on the neck of the instantly recognisable green bottle works perfectly as product identification. This is a cool poster.