Expert Profiles

Adam Swords

Commercial photographer

I'm Adam Swords and I shoot commercial advertising campaigns for automotive companies and lifestyle brands.

I began my career as an action sports photographer, mainly shooting professional mountain bikers and BMX riders for magazines and their sponsors. I then moved in to the automotive field as I have a huge passion for cars and motorcycles and I try to shoot what I love to keep my work fresh and dynamic. The lifestyle element of my portfolio allows me to travel and experience new cultures, people and places which is another great love of mine.

‘A rising tide floats all of the boats’ - I feel that we should help each other to succeed rather than play our cards close to our chests in the hope that we can be superior to others. In doing so it forces us to continue to improve and evolve.

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All images © Adam Swords